ļ»æKathi
Hey, my friend What's up and welcome back to another episode of Do Life Big. I am so excited that you are here listening today because today, I have a friend of mine, Holly Hillier, she is on Do Life Big today. And this woman is a freaking powerhouse. Like seriously, I met her probably like, maybe seven, eight years ago, when I first started building my health and fitness business. And when I say this woman can do it all, she can do it all while raising three little kids. So if you're here, and you want to learn all about how to grow your Instagram, how to build your business online, all while being a mom, today's episode is going to be for you. So thanks so much, Holly for being here.
Holly
Oh, my goodness, I am so excited. I cannot believe we've like we've been in each other's lives for so long. And I'm like, How have I not like been on the podcast? Or like, you know, how have we not had some sort of collaboration before this.
Kathi
I know, it's so crazy to think like, where we started and how, like, we've branched off and we're doing other things now. And like I said, all while raising a family because so many people think that you know, you have to just choose one or the other, either work or be a stay-at-home mom. And you know, you've shown time and time again that you can freaking do both. And you can build kick-ass businesses while raising your family. So I don't know if you want to start off by just introducing yourself a little bit. Give me more details. I don't take it over.
Holly
Oh my gosh, no, I'm so excited. And yeah, I mean, that's really like I think what we're both so passionate about is helping women realize they can do both. They can build businesses and be incredible moms and do it in a balanced way. So yeah, I started my first online business, like you said in the health and fitness realm nine years ago, which is insane, because I also feel like I feel like I've been doing it forever. And I feel like it was yesterday. I know, Josh started that nine years ago. And really, when I started that business I had no I mean I was my backgrounds in engineering. And I had zero social media presence. I am like such an introvert. And so I literally like had no Instagram and decided I was just going to start using my Facebook for business. But I was also too scared to even really use my personal page. So I started out like a business page with like zero people. And really, when I started that business, I went all in saying I'm going to treat this like a business. And I mean that in a way that I was watching a lot of people show up on social media and they take a sweaty selfie and say this is a business. And I was like I need to do things differently. Because as an introvert, I was like, that's really uncomfortable. But I need to figure out how I can grow a business in a way that feels comfortable. So I kind of went all in on the Facebook business page route, grew that business to a multiple million dollar business all while like you said I've had three kids in that time three pregnancies, three kids, we moved cross country twice, we moved and lived in France for a year. So like all of life stuff was happening. And in 2020 Because you know, that was such an easy year. I just decided I was like I need another business because yeah, I mean, really insane, truly insane. I was like, well, we're all home. So let's start another business. So that's what I just started decided to start Seven Strong, which is a business really focused on helping women grow and scale businesses on social media because I had been that person with less than 400 Facebook followers who then grew a Facebook business page to at that point, almost 100,000 followers. I had transition that then to Instagram where I'd grown that account to about 40,000. And you know, I was like I'm a normal mom at home with kids. And I built a multiple million-dollar business online, I need to help other women do the same. And so that's when I really created seven strong in that time, where what year are we in? We're in 2024 now.
Kathi
It's hard to keep track, isn't it?
Holly
Right, it's really hard to keep track. You know, I launched kind of a course and a membership, but it was never like this huge focus of mine. During the last three years, we moved again, we had another baby. And so that baby is now 18 months old. And I was like, Oh, I know, time goes too fast. Well, not okay with it. No, that was like, you know, I'm really ready to dive back into this business like full on. And what was interesting is when I made that decision, that was last summer, summer of 2023. And that Instagram account that had grown to 40,000 was still really stuck at 40,000, I had literally been stuck at the same place for like, two years. Now, the beauty in that, and I'm sure a lot of people kind of feel this is like, while you're gaining followers like you're also losing them. And so it's really frustrating. But at least like I was still gaining kind of those ideal clients. And so my income was remaining steady, which was great, except I wanted, I want to grow, I was ready for growth.
Kathi
Yeah. It's not fun when you're not growing, and you're stagnant. right?
Holly
It's not fun. And I felt like it was like the definition of insanity, like doing the same thing and expecting different results. Yeah, it was a blow. Everyone just says show up consistently. And I was going insane. I mean, I was posting on social media every day. And at that point, I mean, we were at like two and a half years of posting every day, and nothing changing. And I was like, This is ridiculous, like, I know, social media. So I need to figure out what the algorithm wants now, right, if I've done it once before. And I think that's also really important. You know, I was really stuck in this. Well, it works nine years ago, like a business. But like what worked nine years ago, doesn't, it doesn't work now. And so I had to figure it out. Again, I had to just like release my ego and be like, who cares if you have 40,000 followers, like, pretend like you have zero. And let's start over. And so last summer went in on a totally new strategy on my Instagram. And that account that I've been stuck at 40,000, is now at almost 140,000. So we're like, not even nine months later, and looking at 100,000 person growth, which then convert into email. And so I have, my email list has grown by over 100,000, which is insane, that is insane. Insane. My revenues increased by 25%. And this is on a business that was already doing seven figures a year. So my revenues increased by over 25% Over there. And then we should flip. And I've got this little tiny Seven Strong account because I was like, well, let me try it on a on a baby account. And so this baby account, now we're growing by 50 to 100 people a day, that's amazing, which is amazing, like 50 to 100 people a day, and we're our unfollows are like, five a day, like we're not we're retaining people. And this, this company, in just the last quarter of 2023, this company that like was kind of put on pause for a while, just did a quarter million dollars. And that's with a 5,000 person following over there. And so, as we kind of go through this, I just, I think it's so it's, it's so important to realize, if you're at the beginning of that, like social media journey, it doesn't mean you can't create incredible revenue in your business. It doesn't mean like if you're not growing by 100,000 people in six months, that it's not growing, and it's not going to create the revenue that you want in your business. And so it's kind of my favorite thing is like having this one really large account, having this one really small account, being able to look at insights from both of them and like figure out what's really happening in the Instagram world right now, no matter where you are in your social media journey. So anyway, that was like, a lot. But I like these, this lead into the other and so yeah.
Kathi
That is crazy, though. That is unbelievable. But I love how you have those two accounts like that one's really large and one smaller because then it just makes it so much more relatable to the new person who comes in is like, well, I don't really have that many followers, and, and two, it is so true, like people I mean, this is like a common thing that I hear all the time that they are just stuck on Instagram. They're not getting traction on their reels. They're not getting they're just getting really low engagement. They're I mean, I need help with this. Like the likes the comments like where are the people and they are posting and doing these things every single day. So it's good to know that you can break out of that. So like what advice would you give like to that person who is at that place where you know, because you're ready? They're ready to throw in the towel at this point. They're like freaking Got it. I'm just not meant to do this business. But you know that that's not true.
Holly
Exactly right. And I think, you know, it was me, I was like, Oh my gosh, like Instagram just saturated. It's too late. Right? Like, you know, I think sometimes we wonder, like, as business owners, we have very limited time. So is this platform even worth my time? Like, right, I was like, I can just invest my time elsewhere and get a bigger return. And so to that person who's thinking that you know, one of the things that I first had to do, and this sounds kind of weird, but it's like, I needed to remove myself and my ego from my account. So Instagram used to be this, you know, kind of look at me platform, it was the pretty photos. And, you know, this was kind of the rise of the mommy blogger and the influence. Yes. Right. And so it was looking at my life and relate to me, right? And if you relate to me, then you're gonna follow me. Or if I can inspire you, then you'll follow me. Yes. That's not what people are looking for anymore. So like the, you know, our BIOS used to be like, mom of three from like Charleston, South Carolina, right? Yeah. No one actually cares about that. So everything you do on social media has to be about your ideal client. And really like, what's in it for them.
Kathi
yeah, like how you can help them specifically, right?
Holly
We're always doing like, serve, serve, serve. But like, I like to think of my person coming to their account and just being like, why would I give this personally two seconds of my time? Yeah. People are thinking right now. And what was interesting, again, I so my background is engineering. So I like love data. And I was digging into my insight data on both accounts. And over like, I don't know, like Christmas Eve through to there was like five day period like December 24, through the 29th. My unfollows, like, especially on my bank account, when I mean, they were like through the roof, like I was getting, I was like, what is happening, literally, my content is the same. And it's all value-based. And I was like, What is going on? And I also had an increase in unfollows, on my smaller account, but it wasn't obviously, at the same level. Then New Year's came, and like my follows went way back up. And so I was like, what are people doing? Right? Like, what is this human behavior? Well, they're sitting at home that week between Christmas and New Year's, and they're saying, literally, I only want to follow people who make my life better. People only want to use social media, like they're like, I follow too many people. If this person's not helpful to me, I'm not following them. And so there was like, this mass unfollowing. And it's interesting, I think, was just last week, like, Brock Johnson showed his insights. And I was like, yes, like, it was like, across the board, people sat there and unfollowed and then a wow, weary right, like crazy. January, we came up with New Year's resolutions and started following accounts that could help us hit our goals. And so I'm always like, can I help someone hit their goal with my account, and this goal is just like they're there, step one. But we really like have to provide value. And it has to be extremely clear, like in our bio, what we're giving them and they really need to feel like they can, like, use it right away. Like not this like high-level tactical, like literally, they're going to go do this in their life, and their life is made better from your 15 Second Reel. And that is what people are really looking for right now.
Kathi
Well, yeah, that's a big difference than what it used to be. It's like drastic.
Holly
It's huge. And, you know, I think sometimes it's hard. It's like, okay, well, one thing I see with my clients, one of the things they always say is like, I just don't know how to add value, and I'm like, I need you to go back to like, step one that you don't even think is like valuable anymore. You know, like, you think it's so simple. You do it every single day, right? Like your ideal client. They don't they need that simple. We're like sometimes, like is this even valuable? Like, right? Simple. And it's funny on my nice seven Cheyenne cow. I do, obviously like for me, I love like Instagram strategy, like we are going to dive into numbers and all of that, but like, I can't do that on Instagram real for you, right? Like, I don't know your numbers. I can't dive in with you. Right. So on my Instagram, when I really think about like, what is that first concern of my ideal client? It's just like, they're, they want like simple Easy Ways to create content and it needs to be fast. Like they know they need to get content out there. So how can I help them, like, just get up a piece of content that will grab their ideal clientās attention and help them start gaining like that little bit of traction? And so the very basics of that is like, Do you have a good hook? And so I teach like a lot of like, hooks, or like B roll ideas where you set your camera up and record six seconds, which to me, I'm like, This is so this is so simple. It's just like what I do every day. But to my ideal client, they're like, I don't even know like, how do I record B roll footage? Like, what tripod do you use? Right? That going back all the way to like, oh, the first tripod I bought nine years ago, or oh, I've tried seven tripods. Here's the one that actually works, or like, like, those really simple things are actually valuable. And so I think, you know, if you're really struggling with like, How can I provide that step one value, go back and ask yourself, like, at the base of everything, what are they struggling with? And how can you provide that first step of value for someone?
Kathi
I love that. And so you're getting to, you're getting as specific as possible when you're attracting your ideal client as specific as you possibly can. And what I love too, is that you said you're an introvert, because how many times do we hear people who are like, Oh, I wish that we could do what you do. But I'm an introvert. And then you're like, Well, I am an introvert and Iām doing it.
Holly
Yes. And so even like you to, you know, gosh, the introvert piece and specificity. And all of that is so important. Because one thing that people say to me is, if I'm becoming so specific on value, how do I get them to connect with me? So the introvert piece, if you're an introvert can actually become part of like your superpower when you're talking to people, right? So I am, like, I use that I am an engineer. And so my brain is very type A, I like systems. I like roadmaps. And that is about me. But it is there as a piece that is telling someone, oh, that's how she's going to help me. So if someone wants this roadmap and step by step that I'm there person, if someone's like, that is not how I think, like, I'm just like, go with the flow more fun. I'm like, I'm not your mentor. So I can provide the same value as the person next to me who is that go-with-the-flow. So we're both providing, say, hooks, or how to create beautiful content, but I'm saying, Here's your five, and like, I'm using words like systems and blueprints and roadmap. And they're like, it's, you know, I'm just laid back, like, I'm just out and like, like, they're using different words. And so they're really explaining themselves and what it would feel like to work with them while giving value. And so I think, becoming so specific on who you serve, why you are the right person to serve them, right. And we always hear like, Avatar, and that kind of stuff is becoming like, so clear. And I was talking with a client, she was like, you know, I didn't really get what ideal client meant. And it was like, What do you mean, you didn't get one ideal client? Man, I feel like everyone talks about it. Like, how, how she was, she was like, No, I mean, I get that, like, you know, it's a mom with kids. But what I didn't connect was that I'm just talking to that one person and my content, like, yes, yes, yes. And so as an introvert, that's actually how I got more comfortable on stories. And in front of the camera was, gosh, I'm just talking to this one person. I'm not talking to like, all of Instagram. And I will also say a lot of my clients who are introverts struggle with that, right? The like, cool, I'm talking this is scary, like, put myself out there. And I want to be like, how many people are actually watching your stories? Like, they're exactly the millions of people on Instagram are not watching your stories. It feels very, like self-important to think that but actually, probably it's like, 10 people watching your story. Just posted, it's all gonna be it's all gonna be okay. You know, I like the world of Instagram is not really watching you, your grandma is and she's, like, very proud of you. But like, you know, it's okay. But I love it. Yeah, specificity around who you're serving. And then, you know, this niche, micro niche piece is like, it's the other key to social media right now. People you know, I can sit here and say, Oh, I help like women grow and scale businesses on social media. And that's great. That's what I do. But my content can't be that generic. So growing and scaling businesses on social media if I think of my business, you know, we start with social media. And then we move into email marketing. And then we move into automations. Those are three different niches, automation, email marketing, social media. So I've just start there by saying which 1 am I picking. And so for me, I was like, I want to start at the basic level with my person, that's step one. So we're gonna start on social media. But then social media can be a million different things, right? And this is where people are like, Okay, well, I'll like you, you could be the Reels expert, you could be whatever. And so it was like, what specifically do I teach? And what words are going to attract that ideal client? And so for me, I really have gone all in with my ideal client, their bit, most of them are really busy moms, we're moms, we own businesses, we don't have time, right? So it is about quick, simple, effective. And so every tip that I have is something that is going to help you make content more quickly and more simply. And like that, like it is It is that simple. My job on that Instagram is to help you create content simply easily, quickly. And that converts, right, that is actually going to bring in your ideal clients. But that's the only the content creation piece, right? So that's very, like, very niche. There's a million other things I could teach on Instagram. So it's like, where can you really pare down, get to that one ideal client, and really solve like, one problem there. My one problem I'm solving is you just creating content is overwhelming, it seems difficult. So I'm going to help you do that really quickly and easily. I love that one problem that you solve.
Kathi
Oh, my God, I love that. So good. Holly. Oh, my gosh. So what would you say then, to the mom who knows that they need to be consistent on social media, they know that they need to be showing a presence, they need to be creating the reels getting their content out there, micro niching down, but they're intimidated, because they think creating the reel is going to take up too much time. And they had that limited time. Do you have like tactics for them? You know if they work with you down the road, or?
Holly
Yeah, I mean, right now, literally, if they go my Instagram seven strong call at seven strong go. Literally, I have a B roll creation series. So the best thing that's happening right now that people love, B roll, and it's like B roll is the behind the scenes, four to six seconds, where, literally, I mean, here, I'm going to like set my phone up right now. And I can record a video while I'm doing this podcast interview. And then I can use that as B roll footage with words or tips overtop of it.
Kathi
Oh my god, I love it.
Holly
It's so simple. Record yourself. One part of your day, you can be cooking in your kitchen, you can be on a podcast, you can literally I posted one the other day, my son was in here. He was nursing, I was on a call. And I recorded like his little feet kicking my desk. Yesterday, I recorded him sitting on my lap while I was on call drawing. I took four seconds of that video, put words and trending audio overtop of it. And I had my Reel. So that's it. Yeah, that's it, like video is very, very simple right now. So don't make video difficult. So one, video two, I never did this in my health and fitness business. So this I was very much like do as I say not as I do batching content, oh, yeah, to do to batch content on the weekends. And to also say like, I don't need to post seven days a week. So I'll post five and especially depends on your business. For my health and wellness. One people don't tend to be there as much on Saturday, Friday nights, or Saturday. So if I'm not going to post I know and again, that's based on data but Sunday's like big day. For my Seven Strong business Monday through Friday, my big days people do not care about business steps on Saturday or Sunday. Yeah, so understanding your data when people are doing things, but say like, just start with that I'm gonna post five times. That's if it's four seconds, that's 20 seconds of video that I need. And one of the really great pieces of like Micronesian is like you should be able to create a it's like I have a content planner within our membership. This is how simple it is. It's like I do two reels and then a carousel and understanding what are your goals right reels are going to meet reach more non-followers carousels, more followers so understanding how those pieces of content work, but then from there knowing like on my health and wellness accounts, my carousels that are crock pot do really well. So every third is just a crock pot one and it's a carousel and I have a template. That's really So two of my posts that week are crock pot and I just charged GPT. So can you use Chat GPT? I'm like GPT, can you please give me five high-protein soup crock pot recipes, and they give them to me. And I copy and paste them into a template slide that's already created, and bout two pieces of content are done that week than if I just simple, so simple, right? I think what happens is we overcomplicate it, and I do and this is not almost to our detriment to because I mean, it's not really our fault, because we have lived in this Instagram world where it was the picture-like picture-perfect photos, where it was like these amazing videos, it's just not the case anymore. And so letting that go, realizing what we have to make sure we're doing right now, it's not so much about the video, we got to have a video, we got to have a hook that grab someone's attention. Because again, you do need to grab someone's attention for them to say this serves me this, I'm going to stop scrolling because this will help me, and then your caption, you have to add value. So what is your captions that should actually take you like, the majority of the time, right into the video, it shouldn't be the creation. And the beautiful part about this is you can probably repurpose your captions every few weeks. So like you can just tweak like that first-line hook. But if my value is the three things, you need to go viral, a b, and c will be the same body is going to be the same. And I'm just going to have a different hookup top, maybe reword it a little bit or make it you know, but like, it can be very simple when we understand and have an actionable plan and understand what Instagram is what they want right now.
Kathi
So good. Oh my gosh, it's so simple. You make it sound like so easy. So simple. And that's what people want. And I do think people just overcomplicate things these days, you know, yeah. And they just think it's going to take a lot longer than it's going to and it doesn't need to, as you've shown time and time again. Right?
Holly
I do think I am also the person that if I get to the end of the day, and I still haven't done my content, I feel that dread of like, oh my gosh, and it does feel bigger than it needs to, which I think is we're just like having this bank of like these are already done. These are simple. I'm just going to post them. Or also my husband literally last night it was like, Just don't post today, Holly, just let it go. Yes, but it's going to be okay. And it's actually better if you don't post something not that valuable, or reshare. Because like go from a few weeks back and share the exact same thing you did. No one will remember no one remembers to remember that to no one remembers,
Kathi
No one remembers. I know. I like that. I feel like even sometimes I forget that. But I can repurpose the content I've already done it doesn't need to be 365 days of new content. Yes. So what would you say? Because I know I have this question come up a lot, too. With people who have had accounts on Instagram, they have built a business with this one particular account. Now they want to shift kind of do you like what you're doing a totally different business? Do you believe that they should create a completely new account? Or should they just transition that previous account into this new business?
Holly
Yeah, so I obviously have two accounts. But that is because I still earn income and still run both businesses, right? So if you are 100%, like pivoting, I think you just use your same account. It's exhausting to have two accounts. It's a lot to keep up. And even like, the thing is, like, you know, those people in that first account, they aren't like if I had pivoted my wellness, which everyone's there for, like recipes and weight loss. And if I move that into like nothing to teach you Instagram, I mean, my engagement would like it would die. And I my followers would decrease, but like that's okay. Because what if a couple 1,000 of those people were people who were interested on growing on Instagram, if I just started a brand new account, I am starting at zero. So even if just one person over there is interested, it's really okay. So we have to mentally prepare ourselves. And this is why I'm always telling clients like just like, just check your ego. Just check your ego because you feel like you're like losing followers. Well, of course you are. And I think this is really, really important too. When we are first starting our businesses, if you go from like, I just posted a bunch of photos of my kids, and now I am posting a business. You're going to like you're going your engagements gonna go down, people are not going to love your business photos. Right, right. Okay, so Say that you have your personal account, and you're transitioning that into business. So with that, you are going to find that you get more likes on the photos of your kids because that's what people were used to, you're gonna get less likes on your business photos. But that doesn't mean that some of those people who know like and trust you already don't want to buy from you. So it's exactly the same when you like pivot your business. So I say don't, you don't need to create a new account, it will take time for that algorithm to catch up. So it's going to take you time to start creating content. And for the algorithm to understand, Holly is no longer posting recipes, Holly's posting Instagram taps. And that is going to be based on you know the words I'm using SEO Instagram very, like SEO based now, right? So all of that, but that's just retrain the algorithm, giving it time. And then understanding that you're going to lose followers, it's going to take time for you to start growing the right audience, but don't discount the people who are there already. So I say keep the same account.
Kathi
Okay. So it's a myth, then that you have to create a completely new account to get more engagement. Because sometimes, you know, you hear people say, Well, my account, it's been around for like 10 years, and it's just dead now. And I think I should just get rid of that one and start a new account all over again, that way I get more traction in the right people. That's just a myth.
Holly
It's just a myth. And this is also when people say that to me, I'm like, well, let's go look at your content. Because if you are not growing, and people are not engaging, it's not a problem with your audience. It's a problem with their content. And even if you're like, what's the wrong audience? And so they're not engaging if that's what we're telling ourselves? Well, then what about all those non-followers? What about all the people that Instagram putting it in front of that aren't engaging because your content isn't actually good? Like, that's what it comes down to, is truly understanding like, and I just checked that I mean, that that was my gut check to, I'm not growing, because I'm not putting out content that people want to see anymore. And they may have wanted to see it years ago, they don't want to see that now. And so like, I either keep doing that and get the same results. Or I suck it up. And I say, what do people want to actually see from me, and from this type of account that selling like I want to sell, and I give them what they want. And so, you know, we're always like in the algorithm is not the enemy. It's not, the algorithm is literally like, it's like the pulse of what people want right now. All Instagram wants is that more people stay on the app. So if you're producing great content that people are engaging with and are happy to be on Instagram, then Instagram will love you. But if you're not, that's not the algorithms, faults. And so the algorithm is not the enemy. It's literally pointing us in the direction of what our ideal clients want.
Kathi
So good. Oh, my gosh, no, so, so, so good, though. I love it. So many awesome tips. And so I know you had mentioned before, that you had some kind of five-day Insta growth coming up. Can you talk about that? Yeah, it's gonna be amazing.
Holly
I'm so excited. I am so excited. So obviously, we can only dig in like so deep on podcast episodes. Exactly. But I am hosting it starts February 12. And it is a five-day like Instagram Bootcamp. And so I have hosted like, the big master classes and stuff in the past, but what I'm really passionate about is breaking down Instagram into like, super actionable steps. So what we're going to do every day for five days, that week is explore one feature that is going to help you grow your account. So you know, we mentioned like ideal clients, what does that really mean? There's like a workbook how do we workshop through that? And then Okay, great. And Emanuel plant, okay, what does that mean for your account? So what is that action step that you then go take on your account to actually start changing it and seeing results? Same thing with like this, this micro nice, well, what does that mean? So we're doing like this full workshop on it, so that you can then take that, put it into play on your account, create a content creation plan that makes things easier. So I went back and forth a lot on this because, again, I was like, masterclass, amazing, like in and done, but I was like, No, what I want is bite-sized pieces that people can go and use and start seeing results on their account right away. And so yes, this is our Instagram instant growth bootcamp. It starts February 12. You guys can register at seven strong.com board slash instant growth Bootcamp and I'm, I'm just freaking excited like we will be live together you'll have your workbook delivered to you like it is just I'm like it's so you can see results. On Instagram so fast, like you really can, right? I mean, you're not going to go to 100,000 so fast. But these microchanges make all the difference. And so to like, get to teach that this year and kick off 2024 this way makes me so excited.
Kathi
Oh my god, it's gonna be freaking epic. And can anyone and everyone do it?
Holly
Yeah, anyone, everyone. And this is like it is any sort of if you are utilizing Instagram, as a funnel for your business, and it is a way you are trying to get people to learn about your business, then like this is for you. Right, I work with people from, from network marketing into real estate agents to b2b and b2c. Like, I mean, people who are about to get on a call with someone who literally creates marketing for CEOs of Fortune 500 companies. So like, any level needs this, if you're like, stuck this this client, I'm going to talk to you she's like, we're just not growing anymore. And that's what I keep hearing is we're just not growing. And it's because we're doing things like we did years ago. And so yeah, so this is for anyone looking to utilize Instagram, as that top of funnel to bring in lead-free leads to I love Instagram, it's free.
Kathi
Yes, it's a no-brainer.
Holly
Yeah, it's insane. And the quality of leads are really, really strong when you Micronesia account, and that's something I've really found like I it's only my ideal clients following me because no one else would follow. It's literally so targeted only my ideal clients. And now Instagram, like, there's automations we can connect it with. So if you're like I don't want to use Instagram was I feel like I'm on the app all the time. It's just, it's just not true. You can literally schedule, create your content, schedule it out for the week, and you can set up automations then people comment. And if you start email series, which then sell for you like, it is unbelievable how automated Instagram can be now and be this insanely powerful funnel.
Kathi
Oh my god. So genius. Get in that group guys don't miss out. I'm going to make sure that's all in the show notes. So you can they can go there and they can get in there. Did you have anything else that you wanted to leave the audience with? Oh, you're the host of a podcast to make sure you go and check out her podcast. What's the name of again? Seven strong?
Holly
Seven strong. Yeah. Sounds like everything is just under that under that name. Yeah. So there's, there's of course, like social media growth tips there as well. And, you know, I just think, if you are one of those people who because this was this was this was me, I was just stuck. Like, I knew Instagram could work. And I really believed in it because it had worked for me. But even if you're someone who like it hasn't worked for you, like, you know, you're watching all these people, like why can they earn this incredible income through social media and like you can't, it really is just really small tweaks. And I think sometimes what happens is we're so close to our business, or we truly don't understand the marketing strategy behind Instagram that we don't even know those really small tweaks to make that make all the difference. So I think like, you're just so much closer than you think to having an Instagram that's bringing in your ideal clients and allowing you to sell for free through this free top-of-funnel. And then I mean, if you are and what once you've got that figured out like Instagram ads and you just pour fire on it and like it's really, really an incredible place to be and I haven't had a client yet that has not seen growth on their Instagram and we've worked together so wow, you can do this. Yeah. 100% success rate with my clients.
Kathi
Oh my gosh, that is amazing. Oh my god, I love this. This call has been so, so, so good. Thank you so much, Holly, for being here. You are such a badass, like such a valuable call. I know that my listeners are going to think that this call is like out of this world. Don't forget to go to the show notes. Get yourself into her boot camp starting on February 12. You don't want to miss it. She is like amazing, as you know. And just thanks so much for being here again, Holly. Thanks for listening to today's episode. You know, I love you. I think you're awesome. And I will see you next time. Bye.
